This is because, this particular industry is not nearly as solidified in its infrastructure as the above two industries. As a result, speculation and investment often drives homebuilding to a frenetic pace, but then can crash almost instantly as well. Furthermore, the economy dictates to a much stronger degree to the actual success of the industry. However, in application to tradeshows, the constant flux in the industry has a positive effect. This is because homebuilding professionals are much more interested in price and diversity as result of the diversity within the sector. Tradeshows that exhibit different products can cater to the differing needs of their clients, as a result, they are much more effective than other industries. Professionals are always looking at new methods to out compete whether through quality or price. Therefore tradeshows offers them the opportunity to explore a gambit of choices in product and innovation that would...

Tradeshows within this sector are especially effective because of the open competitive format of the industry.
Overall I believe that the industry most attractive for tradeshows is the homebuilder industry. This is because there is a diversity of clients which means that their needs are all different. The competition level within this industry is also significantly higher because there is less regulation and more companies all striving to gain business. Therefore, all of these factors mean that the strength of tradeshows, diversity of products on demonstration and display, plays into what this particular industry wants. The least attractive to tradeshows is the food industry because of the heavy amount of regulative forces upon it, means that diversity and competition is often missing. Which means that there is a heavy reliance on branding and trust, which is not the focus of the majority of tradeshows?